Hello all! It has been a great week with respect to my Adsense program. I am really happy that my previous ad placements worked well for me, although I didn’t have that much traffic. I am still experimenting with the Adsense ad placements. In this post, I shall share some useful information and tips about Google ads placement on your website, to maximize its earning potential.

There are many people who have nice websites but their Adsense is not giving them much cash. One of the reasons may be that the ads are not placed properly. Adsense ad placement is a crucial part of Adsense optimization. If your Adsense is not working out well for you, read through this article and put these tips into practice. You will soon see the difference in the earnings.

Tip 1 – Experiment with the Ad Placement

The first tip I would like to give to you is to never get stuck with one ad placement scheme. Even though this “perfect ad placement” is working well for you, but you may want to change the format of ads a little, or change their positions a little. These may give your earnings a boost. If they don’t, you can always revert back to your old “perfect ad placement”.

So, play with your ad placements. You may use Adsense Reports to analyze the performance of your different ad placements. Then choose the one, which works best for you.

Tip 2 – Use Heat Maps for Google Adsense

There are a lot of different formats of website and blogs out there. E.g. there are 1 column, 2 column, 3 column and even 4 column websites. Some 3 column websites have one left column and one right column while the content is in middle and so on.

The best Adsense placement may be different for all of these. The basic idea of optimized Adsense placement is to place the ads where they are most visible or where they get noticed easily. Google provides a “Heat Map” for this. It can be found here. The darker zones wills bring you more clicks are compared to the lighter ones. So try to put your ads in the dark zones. But do remember the first tip – keep on experimenting!

Tip 3 – Your Ads Must Be Visible

You should place your ads in the parts of your pages, which appear first when the pages load. By this, I mean the ads must be near the top. You may place a leader board ad under the header. You may also put a vertical skyscraper ad in the left or right side column.

The ads near the bottom of the pages are the hardest to monetize, unless some really good effort is put into them. But this too depends on the different formats of the websites. For example, if you have a blog and you get a lot of comments on your posts, putting Adsense ads after the posts will really be a great idea.

The basic idea of this tip is to make your Adsense ads more easily visible and approachable. You should not make your visitors drag their mouse towards your Adsense. Normally they won’t. Try to put the ads at the places, where you think the user activity will be the maximum. E.g. you may put the ads near the navigation, near the buttons etc.

Tip 4 – Place Ads Close Together

You must try to put two ad units close to each other. And they will most often perform better, if they are placed in perpendicular to each other.

You may use this format. 160x600 ads are placed with 300x250 ads

Or you may use this format. 728x90 ads are placed with 300x250 ads

Or you may use this format. 728x90 ads are placed with 160x600 ads.

Tip 5 – Embed the Ads in Content

You must try to embed the ads inside the content. This way the ads will look like the content. And will have more chances to get clicked.

For this purpose using the large rectangle (336x280) is the best option. Or you may use the medium rectangle (300x250). You may wrap the text around these ads for the best results. You may see the example of this format on the top of this post.

Using these tips, you can improve your Google Adsense Earnings significantly. I can’t put more emphasis on experimenting with different ad formats. You must use the Google Adsense reports to analyze your Adsense ads performance.

Best of luck of with your Adsense!

Adsense - What is Google Adsense?

Hello all! In this post I will describe the basics of Adsense and what is it that makes it so important for online businesses.

If you logged into internet a few years ago, you may have noticed that the advertising on internet was more like, the way it was on TV or newspapers. On the websites, you might have seen the banners representing different companies who pay for that ad space.

These banner ads were not often relevant to the website. e.g. if you wanted to buy a laptop online, and you entered some e-shopping website, that sold laptops. And that website was showing the banners for watches. That banner would have been helpful, if you were there to buy a watch. Or it might become helpful later, when you plan to buy a watch.

But currently it would have been nice, if the banner was advertising a laptop. Because this would have given you more information about, what you were really interested in buying.

What is Google Adsense?

The google team thought of the same thing. And they came up with a brilliant solution. They named it Google Adsense. The advertising done using the google adsense is known as a targeted advertising program.

Google adsense makes the life easier for web masters too, who want to put relevant ads on their websites. Now instead of going over many different sites, looking for banners, which wouldn't even get clicked, they can simply allocate some portion of their webpage to google ads.

The process for getting and showing google ads on the website is really simple...

Firstly you have to sign up for the Google AdSense program. The google adsense program will provide you with a small snippet of code. You have to insert this code in your web page. That's it. Then Google makes sure that the banner appears on your site, in the location specified by you. And the ads will be relevant too.

What google does behind all this? Google basically goes through your page, and looks for the keywords in it. And then searches a database of websites. It looks for the websites that are related to your website's concept. And then displays the relevant ads on your website.

Now since the traffic on your websites is interested in the content of your page, they will more often click on the google ads showing on your page. Because they are relevant to what you have on your website.

If you want to advertise, even then, google adsense is an awesome program for you. The reason being the same; the ads and the content in the ads is relevant to the website, they are being displayed on.

The ads being relevant, is the key for this program's success. All the parties, the publishers, the advertisers, and the Google are benefited from it.

Google AdSense is a unique advertising program, since the ads displayed are relevant to the content of the site. The advertisers who want to advertise using this program, get this done, by paying some fee to Google. The webmasters or publishers can earn money from Google, by displaying the relevant ads on their website.

Google also provides the statistical tools, to measure the efficieny of your google ads. As we know, feedback is very necessary for the success of anything. These statistics are necessary in the same way.

In a nutshell, this whole program called Google Adsense is an elegant mechanism. It involves visitors, publishers, advertisers and Google itself. And everyone benefits from it. I hope this article explained in some detail the basic working of Adsense, what is it that makes it different from other advertising programs.