Adsense - What is Google Adsense?

Hello all! In this post I will describe the basics of Adsense and what is it that makes it so important for online businesses.

If you logged into internet a few years ago, you may have noticed that the advertising on internet was more like, the way it was on TV or newspapers. On the websites, you might have seen the banners representing different companies who pay for that ad space.

These banner ads were not often relevant to the website. e.g. if you wanted to buy a laptop online, and you entered some e-shopping website, that sold laptops. And that website was showing the banners for watches. That banner would have been helpful, if you were there to buy a watch. Or it might become helpful later, when you plan to buy a watch.

But currently it would have been nice, if the banner was advertising a laptop. Because this would have given you more information about, what you were really interested in buying.

What is Google Adsense?

The google team thought of the same thing. And they came up with a brilliant solution. They named it Google Adsense. The advertising done using the google adsense is known as a targeted advertising program.

Google adsense makes the life easier for web masters too, who want to put relevant ads on their websites. Now instead of going over many different sites, looking for banners, which wouldn't even get clicked, they can simply allocate some portion of their webpage to google ads.

The process for getting and showing google ads on the website is really simple...

Firstly you have to sign up for the Google AdSense program. The google adsense program will provide you with a small snippet of code. You have to insert this code in your web page. That's it. Then Google makes sure that the banner appears on your site, in the location specified by you. And the ads will be relevant too.

What google does behind all this? Google basically goes through your page, and looks for the keywords in it. And then searches a database of websites. It looks for the websites that are related to your website's concept. And then displays the relevant ads on your website.

Now since the traffic on your websites is interested in the content of your page, they will more often click on the google ads showing on your page. Because they are relevant to what you have on your website.

If you want to advertise, even then, google adsense is an awesome program for you. The reason being the same; the ads and the content in the ads is relevant to the website, they are being displayed on.

The ads being relevant, is the key for this program's success. All the parties, the publishers, the advertisers, and the Google are benefited from it.

Google AdSense is a unique advertising program, since the ads displayed are relevant to the content of the site. The advertisers who want to advertise using this program, get this done, by paying some fee to Google. The webmasters or publishers can earn money from Google, by displaying the relevant ads on their website.

Google also provides the statistical tools, to measure the efficieny of your google ads. As we know, feedback is very necessary for the success of anything. These statistics are necessary in the same way.

In a nutshell, this whole program called Google Adsense is an elegant mechanism. It involves visitors, publishers, advertisers and Google itself. And everyone benefits from it. I hope this article explained in some detail the basic working of Adsense, what is it that makes it different from other advertising programs.